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Information Product Creation: Never Compete on Price Because There Is Only One You

Information product creation requires extensive preparation, no matter which niche you work within and you want to make sure that your information product has a successful launch. That probably sounds scary and intimidating but here’s the thing: this is a one time effort and it will pay off in a foundation that is strong enough to get your ideal clients to invest in your high-end programs and services without the perils of a traditional funnel. This article will teach you a few of the things that you need to remember if you’d like to invest in yourself and start on the information product creation path using your unique talents and abilities. Remember that you never have to worry about anyone ripping off your ideas because if you understand how to properly position yourself around your story.

Understand Both Strengths and Weaknesses: It is good to have an impartial view of your own strengths and weaknesses when lay the foundation of selling yourself within the information product creation process. It helps you figure out where you are, what you lack and how to move forward so that you get as much growth as possible. It is more than important, it is urgent if you want to create fast success for yourself to have personal positive reinforcement and deep belief to provide yourself the support you need so that you can get over your own limitations to ensure that your information product is as valuable as it can be.

You also need to know exactly who your competition is so you can study them and use their methods to help you improve your own standings. Down recreate the wheel, but understand the wheel and position yourself going uphill from the competition. Check out which kinds of opportunities you’ve already got and try to figure out how best to use them while taking care to remember your strengths and weaknesses. This is a great way to figure out where you stand against your competition which helps you figure out how best to grow.

Launch on Time: No matter what, even if you haven’t officially announced your “launch date” you should launch the site when you’ve said you would. This will force you to stick to your goal and actually work on it. Thinking that “I’ll launch it when I think it’s ready to launch” will only hinder your efforts. You’ve got a responsibility that you need to live up to with your launch, and you can’t move back on that one. If you get close to your launch date and you are getting hung up on your self limiting beliefs in your information product creation, don’t worry this about getting it out there and not perfection. As long as it is usable you should launch it. Launching on time is the professional thing to do and it is more important than creating a “wow” effect in your site visitors. You can always update/upgrade your website when you have to, so there shouldn’t be any issue with that.

Analyze Your Own Concept: If you want to make your information product creation successful you need to understand how good your concept is: is it really going to work for your chosen audience or would something else be better? You already know about your competition; how does your concept measure up? If you haven’t come up with your own idea and are trying to work with someone else’s concept, do some more work on your own before your launch. People want original ideas because they’ve seen too many other me-too websites already.

Test Your Concept Before You Commit To The Information Product Creation Process: One of the biggest failures people have with information product creation is not testing an idea before putting a lot of effort into producing an information product. PPC to a small 5 page site with a landing page is a great way to test an offer before you even produce it. If people will sign up to get it, you can be sure that you can create an information product that will target eliminating the pain of your target market. The small amount of money will be invaluable in using crowd sourcing to direct the final outline of the information product creation process.

You’ll have lots of hurdles to clear after the launch of your information product and the only way to truly take care of them is to follow the advice in this article to work smarter. Plenty of people work hard, but it is the ones who work smarter who make real money online with the information product creation business model.

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Choosing a New Home Based Business

There is no dearth with what one can do in terms of home based businesses. The number of different ways to earn money from home has grown significantly, thanks to the technology that encompasses us as well as all the different ways in which we can use our skills. In fact, many people who go in for home based businesses are the kinds who have had previous experience at some other job and didn’t like it for some reason. Even if you are inexperienced, there are a number of things that you can do from home which can help you earn a living.Some of the different ideas for home based business today include photography, matchmaker, author / eBook writer, accountant, real estate manager, proofreader and so on. There is no particular limitation on what you can do in a home based business, as long as it is legal and earns you money! Many people continue to find newer ways to earn money, but these are often developed versions of already existing ideas. If you are truly interested in starting a home based business, it should encourage you to know that there is nothing that is holding you back from earning a living through this method.When you do stumble upon a new idea, don’t discard it immediately just because you are having a tough time implementing it. It is always an uphill climb initially and one shouldn’t give up their dreams because of this. Work hard at the beginning and then be rewarded wisely in the end through good profit margins.

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Why Investing in Real Estate Made Me a Millionaire and Investing in Stocks Didn’t

Martin, our money man and main investing partner, emailed us last night and said simply “I’ve pretty much lost it all”. We’d been shopping for a commercial property to buy to diversify our investments. Martin was once again partner with us on the deal we found, assuming he was comfortable with the numbers.

At least he was planning to before the markets crashed and Martin lost his six figure down payment! Now, sitting on pennies (o.k., not quite, but definitely not enough to make a down payment on a million dollar industrial property), Martin is probably really wondering what so many other people do, “Is real estate a much better investment than stocks?”

My answer is always a resounding “It depends” or “Diversification is best”… but if you change the question and ask me where my money is invested, 90% of my money and my net worth resides in real estate (even excluding my current home).

And yes, I am young – I’m in my early thirties! I am also a millionaire and it’s all thanks to real estate. It’s not to say that stocks won’t make you rich, Warren Buffet is one extreme example of the wealth that can be created through stocks, but I like real estate because:

You Can Kick It! Real estate is tangible. You can drive by a property and tell your friends or family that it is your property. You can also check up on how it’s doing. That is not as easy if you just own shares in a company. There’s nothing to show your friends and family, and most company’s won’t let you sit in on their meetings to see how they are doing!
Leverage: If you have $16,000 to invest (which is what I started with 7 years ago), you can buy $16,000 worth of stocks and bonds. But, if you buy real estate, you can buy a property worth $160,000 (which is exactly what I did). While some stock investors are able to buy on margin (when you only put down a portion of what the stock is worth), this is a sophisticated and high risk move that only experienced stock investors typically make. If your stocks go up in value by 5%, you’ve made $800. But if your property goes up by 5% you’ve made $8,000! This is on the same $16,000 investment. This doesn’t even take into account the other ways you can make money from real estate….which leads me to my third reason I love real estate.
There are three ways to make money from real estate: Appreciation, which we discussed above, rental income, and other people’s money (your renters) paying the mortgage down. Even if your property is decreasing in value, you are still getting paid rent and that rent is paying down the mortgage, and the surplus after expenses are paid is hitting your pocket!
Control: As a shareholder of a company, you have no control over your investment. And, you never really know what’s happening behind closed doors. I don’t need to start naming the corporate disasters of the last decade like Nortel, Enron and WorldCom for you to really understand what I am saying! But with real estate you do have control! If electrical bills are too high you can change the light bulbs to more efficient ones, seal the windows, and take other measures to reduce the costs. If you are losing money, you will know it very quickly! And you will be able to take measures to improve this situation. With shares, what can you do if your shares in Nike drop 15%? You can sell more or you can buy more… that’s it.
Creative ways to make money. A simple stock investor has two ways to make money from stocks… appreciation in their value and dividends. I owned stock with dividends once. The $30 cheque once per year was incredibly rewarding. Because you have control over your property, and there are three different ways to make money from the property, there are plenty of creative techniques to try to make more money from your asset. Some people rent out the garage separate from the house. In the right location, you could sell advertising space or just get price reductions on work done in exchange for some advertising (ever asked a painter what kind of discount you can get on their work if you put up one of their signs on your lawn??), you can add vending machines or laundry facilities, you can change the density of the property (add more units… more units means more rent), or you can change the usage of the property to sell it to someone who can make better use of it (if you are in a commercial area, an office developer might want to pay big bucks for a properly zoned property to develop on). There are dozens of ways to turn a simple house into a money making machine with creativity. The same can’t be said for stocks.
Access to the Equity without selling the asset. In the example of the $16,000 I used to buy my first investment property, I was holding most of that money in mutual funds and GIC’s. When I cashed out, I had to pay tax on the gains! So, while I actually had just under $20,000, after the government took their share, I only had $16,000. With real estate, when you need a chunk of cash, you can refinance a property or take out a secured line of credit against the equity you’ve built up in the property. This means that you get to continue making money from the rental income on that property AND someone else continues to pay down you mortgage AND if property values are appreciating, you will continue to have an appreciating asset AND you get the money you need – without taxes to pay too!
And speaking of taxes… real estate has a lot of tax advantages. Taxes vary by province and state so I won’t get into all of the different advantages… but suffice to say that there are plenty of opportunities to write off expenses against your income, write off the interest on your mortgages, and reduce capital gains taxes.
With so many reasons to love real estate, I haven’t been able to go back to the markets. It’s not to say you should do that too! Real estate isn’t a very liquid investment, and once you own it you still have work to do (unlike stocks). It’s a personal choice, but I know Martin, our money man, is wishing he’d never put his money in the hands of his trusted stock broker. Even in our absolute worst real estate investment we broke even…and in less then 2 months he lost 40% of his money…and worse for him is he lost a significant portion of the down payment he was going to use to buy the commercial property. Maybe some of the stocks will come back, but he’s afraid that a lot of his money is lost forever.